Jake Paul's Most Valuable Promotions (MVP) scored a big win with the Katie Taylor vs Amanda Serrano III fight at Madison Square Garden. The event broke records and got people talking about women's boxing like never before.
The fight pulled in an average of 6 million viewers globally, with 4.2 million in the US alone. That's more than the Stanley Cup finals got. It's a huge jump from their last fight, which had 74 million viewers.
Katie Taylor came out on top with a strategic majority decision, sealing her trilogy sweep against Serrano. The close call from the judges got fans buzzing even more.
MVP didn't just put on a great fight. They set new standards for women's boxing. The event was the most-watched women's sporting event of 2025. It also set a new record for the highest gate revenue for women's boxing at MSG, bringing in $2.63 million with 19,721 fans in attendance.
"Pay attention... MVP's Taylor Serrano 3 did bigger numbers in the US than the Stanley Cup finals. W."
Jake Paul shared this on X, showing how proud he was of the event's success.
MVP tried some new things with this promotion. They put on the first all-female world-title card at MSG. Instead of going the usual pay-per-view route, they teamed up with Netflix. This move got the fight into the top 10 charts in 43 countries.
The card also set a Guinness World Record for the most titles contested in one night, with 17 belts on the line.
Paul, who's both a promoter and a boxer with wins over Mike Tyson and Julio Cesar Chavez Jr., wants to keep this momentum going. He's looking to build a strong roster of female boxing talent and get more broadcast deals.
MVP's success is changing how people see women's boxing. It's not just a sideshow anymore - it's become a major draw in sports entertainment. The company is shaking up old boxing traditions and showing that high-quality cards and engaging with fans can lead to long-term success.
If MVP keeps this up, Jake Paul might end up being remembered as someone who changed boxing for the better, especially for women in the sport.
