Terence Crawford scores a marketing win against Canelo Alvarez before their big fight. The American boxer made a smart move to get Mexican fans on his side for their September 12 match in Las Vegas.
Crawford posted on Instagram, showing off t-shirts with his image in Mexican flag colors. The shirts say "Viva Mexico" and are for sale on his website. This clever tactic reminds us of Floyd Mayweather Jr., who wore a charro hat when he fought Oscar de la Hoya. It worked well for Mayweather, helping him connect with Mexican fans.
Canelo, who's from Jalisco, often claims all of Mexico supports him. But that's not really true. Some Mexicans don't like him, and he's not seen as more important than boxing legends like Raul 'Raton' Macias, Ruben Olivares, Salvador Sanchez, Julio Cesar Chavez, or Juan Manuel Marquez.
Crawford, from Omaha, Nebraska, is trying to win over Mexicans who aren't Canelo fans. It's a smart move in today's boxing world, where marketing matters a lot. In the past, boxers cared more about glory and being the best. Now, it's also about selling the fight.
"Crawford wins the first round before stepping into the ring at Allegiant Stadium,"said a boxing insider, praising Crawford's marketing strategy.
Canelo usually does well with promotion, but he didn't see this coming. Crawford's move shows he's ready to fight both in and out of the ring. It'll be interesting to see how this plays out as we get closer to fight night.
