Paul, now 28, has come a long way since his boxing debut in 2018. He started by fighting fellow YouTubers like Deji and Ali Eson Gib before moving on to bigger names such as Tyron Woodley and Mike Perry. His most recent victory came against 58-year-old Mike Tyson last November, adding to his 11-1 record with 7 knockouts.
Critics often point out that Paul picks opponents who are past their prime or lack a true boxing background. But the social media sensation keeps pushing forward, steadily increasing the caliber of his opponents.
Chavez Jr., son of Mexican boxing legend Julio Cesar Chavez, brings a wealth of experience to the ring. With a record of 54-6-1 and 34 knockouts, he presents a significant challenge for Paul.
The fight has created a buzz among Mexican boxing fans, thanks to the Chavez family legacy. It also taps into Paul's massive global fan base, promising a potentially explosive mix of audiences.
Paul's journey from social media fame to boxing has been nothing short of remarkable. He's become a polarizing figure in the sport, drawing both admiration and criticism.
Recently, Paul showcased his marketing prowess with an AI-generated ad for his W deodorant brand. The viral video featured Paul in front of the Statue of Liberty, with a digitally created helicopter dropping a giant deodorant stick.
"I can't believe we did that!" Paul exclaimed in the video.
Of course, the U.S. government would never allow such a stunt in reality. The ad merely demonstrates Paul's knack for blending technology and marketing to create buzz.
Paul's business ventures extend beyond the ring. His W deodorant brand offers body washes, sprays, and deodorants priced under $10 and available at Walmart.
As co-promoter of the upcoming fight through Most Valuable Promotions, Paul stands to earn a substantial purse. The event will be broadcast on DAZN pay-per-view, further adding to its potential reach and revenue.
The match against Chavez Jr. represents another step up in competition for Paul. It remains to be seen how he'll fare against a boxer with such an extensive professional background. One thing's for sure - the boxing world will be watching closely on June 28.