The 22-year-old De La Hoya, who hails from Mexicali, Mexico, is the first cousin of former six-division world champion and International Boxing Hall of Famer Oscar De La Hoya, an idol of a generation of young fighters who also happens to be his cousin's promoter.
Some might wither under such a spotlight, but Diego De La Hoya said he has gotten used to it and uses it as a source of motivation.
"I deal with it by training hard," he said. "That's how I prove I'm good enough to have that name. It is difficult because everyone wants to beat me, but at the same time it does help me in opening a lot of doors, but it's about knowing which ones are the right ones to open. Oscar has made his own path in boxing, and now I am making sure I make my own."
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Turki Al Al-Sheikh has acquired Ring magazine.