This is the same price as last year's Joshua vs Ruiz II PPV, but then organizers argued that the increase from the standard £19.95 is a one-off and is due to fans witnessing the "battle of the century." This time, the organizers explain the higher price by a pandemic.
“We don't have ticket revenue and that's a big difference. To conduct battles, you need to look for other money. It is a choice whether to fight or not. Now it's up to the fans - we hope they want to watch this evening,” Sky Sports's Adam Smith told Boxing Social.