White promised that UFC 306 would be the craziest event in the world of combat sports

UFC CEO Dana White spoke out about the promotion's 306th event, which will take place Sept. 15 at MSG Sphere in Las Vegas.

"This is going to be the craziest event you've ever seen in the world of martial arts. It's never going to happen again. We've already spent a lot of money on this. No one will ever be able to do it again because no one will spend money on it.

It's going to be a true masterpiece. Every event that will be held there will be accompanied by the words, "What do we do now? How can we even come close to competing with a UFC show?" We're going to blow the hell out of anything that ever appears in that arena again. I damn well guarantee it," White said.