"If we talk about the market—not someone's investment out of pocket, but what can realistically be gathered—it's the British market, because Itauma is British, and Usyk is Ukrainian, who is already well known in Britain," Krasuyk noted. "But the scale of such a fight is about 10–15 million. For comparison: the fight with Daniel Dubois gathered 15–20 million. There was a completely different picture."
He continued, emphasizing the difference in experience and status: "Itauma is significantly younger and has not yet proven anything to anyone at the top level. Dubois already had his own history—that famous fight in Wroclaw, the low blow, the knockout, all those discussions. That immediately provided material for promotion; the audience understood why to watch."
"And now promoting the Usyk vs. Itauma fight is mainly from the standpoint of: let's convince you that this is really interesting," Krasuyk emphasized. "Yes, theoretically it could be spectacular, but without a real great intrigue. Usyk has long outgrown the status of just a champion—he is an outstanding star of global scale. And the attitude towards him should be appropriate: selecting opponents with a similar level, with history, with a real challenge."