Billionaire owner of the DAZN streaming platform Len Blavatnik will carry out a $4.3 billion recapitalization, which should mark the beginning of DAZN's new offensive into global markets.
The platform was launched in 2016 and introduced an ambitious development model that was supposed to ensure its position as "Netflix in the world of sports". Recent football broadcast rights deals with leagues in Italy, Spain and Germany have helped increase the subscriber base to 11 million people. However, the platform failed to obtain long-term rights to show the English Premier League and the Champions League in the most important countries.
DAZN is still not making a profit, but this is expected to change after the recapitalization, which should help stabilize and smoothen the above model, as well as attract new investors.
DAZN's new investments should include betting, gaming, e-commerce, and NFT markets, among others. At the moment, the exact details of these investments are unknown.
DAZN's main boxing partner remains the Matchroom promotional organization, led by Eddie Hearn and superstars Anthony Joshua and Saul Alvarez.
