UFC CEO Dana White shared his memories of how he promoted the Khabib Nurmagomedov and Conor McGregor bout.
"At the time, I was mercilessly criticized for the fact that we did a commercial that had footage of the bus attack. You know how awful the media can be. They said I condoned the violence that Conor did.
But I told the story. It's the story of how we got to this point, how big of a fight this is, how much tension there is between these two guys. I think that's what we do best - we tell the stories for what reason the fight is going to happen," White said on Lex Friedman's podcast.
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Recall that in October 2018, Nurmagomedov forced McGregor to surrender in the fourth round.
