Sean O'Malley, the current UFC lightweight champion, has spoken out about buying pay-per-view broadcasts of his fights. Sean noted that the vast majority of people he knows watch pirated broadcasts.
"I haven't heard anything yet about broadcast figures. As soon as I find out, I'll let you know right away. I need to check to see if I'm allowed to do it though. Gotta find out. But in general... Everyone I know watches the broadcast online. I only know someone who bought a subscription - that's my coach. Everyone else watches pirated broadcasts. Apparently they're too easy to find. Personally, I buy broadcasts because I'm embarrassed to do otherwise. Especially considering who I am in general," O'Malley stated in a video on his channel.