Matt Brown, a former UFC fighter, believes that boxing promoters are woefully underutilizing social media, not using it to its full potential to engage their audience.
"When Holloway knocked out Gaethje, the first thing that came to my mind was social media. The UFC work with interviewer Nina Drama, I'm not a fan of hers at all, I don't like watching her, but I understand a thousand percent why the UFC does it. She's good at what she does and the UFC gets clicks. The UFC is still trying to get more clicks, more views, puts more emphasis on social media. And boxing doesn't do that shit at all. They're stuck in the 1990s," Brown said on the podcast The Fighter vs. The Writer.
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