Canelo Alvarez and Terence Crawford will face off in a blockbuster boxing match on September 12 at Allegiant Stadium in Las Vegas. Dana White, known for his work with UFC, will promote the event under the new TKO Boxing banner.
The announcement came hot on the heels of Canelo's latest victory. The Mexican superstar defeated William Scull by unanimous decision to retain his undisputed super middleweight title. Judges scored the bout 115-113, 116-112, and 119-109 in Canelo's favor.
Canelo, with a record of 63 wins, 2 draws, and 2 losses, had previously mentioned he'd consider a fight with Crawford "if the money was right." It seems the price was met, with reports suggesting Canelo could earn up to $150 million for the bout.
Crawford, the undefeated American boxer with a perfect 41-0 record, last fought in August 2024. He secured a unanimous decision win over Israil Madrimov, setting the stage for this mega-fight with Canelo.
Dana White's involvement adds an interesting twist to the promotion. The event falls under the TKO Boxing umbrella, a new conglomerate formed by WWE and UFC. Turki Alalshikh, President of the Saudi Arabian General Entertainment Authority, also plays a role in making this high-profile match happen.
Former UFC heavyweight champion Daniel Cormier shared his thoughts on the fight:
"I do believe that added element, that Dana's going to be promoting, that Riyadh season is going to be promoting, is going to make more people tap into what's going on in this big fight. They're going to sell out Allegiant Stadium."
Cormier plans to attend the event himself, expecting a packed house and massive interest from fight fans worldwide.
The financial backing for this event comes from investors willing to shell out big money for a fight of this magnitude. Both Canelo and White stand to earn substantial sums from the bout.
As September 12 approaches, fight fans can look forward to what promises to be one of the biggest boxing events in recent memory. With two of the sport's biggest stars squaring off and the promotional muscle of Dana White behind it, this fight has all the ingredients to be a true spectacle.
