Jake Paul, the YouTuber turned boxer, has teamed up with Dog Haus to open 25 franchise locations across Texas, Florida, and Puerto Rico. The social media star and businessman brought his signature flair to the grand opening of a new Dog Haus in Missouri City, Texas.
Paul got behind the bar to serve drinks and mingle with fans. He also introduced a trio of new cocktails inspired by his boxing persona "El Gallo del Dorado" (The Golden Rooster): Sweet El Gallo Loco, Bloody El Gallo, and Smoky El Gallo.
The menu features a standout item that's got people talking - a hot dog topped with caviar. It's a bold mix of everyday fare and luxury that fits right in with Paul's larger-than-life image.
As a member of Dog Haus' Board of Directors, Paul's not just lending his name to the brand. He's involved in shaping its direction, boosting marketing efforts, and creating new menu items. He'll also host "Fight Night Haus Parties" at Dog Haus spots around the country.
This venture adds to Paul's growing business portfolio. He's already a co-founder of Most Valuable Promotions, a fight promotion agency, and has partnered with Walmart for a men's personal care brand called W.
The caviar-topped hot dog might seem like a publicity stunt to some. But it's also a conversation starter that blends luxury with comfort food - a move that's pure Jake Paul. We can expect more unusual offerings that challenge what we usually see on a restaurant menu.
Dog Haus, known for its gourmet hot dogs, will grow its presence significantly with these new locations. Paul's involvement brings his brand of showmanship to the culinary world, promising an interesting twist on the traditional dining experience.
