Two defeats contract Anthony Joshua (24-3, 22 KOs) by hand Oleksandr Usyk already cost the former champion £3 million. AJ is still a big star in the heavyweight division, but two defeats on points by the Ukrainian has shattered his position. Joshua's ad revenue dropped 35% between February 2021 and February 2022, and a second loss could only exacerbate that decline.
In the past, brands like Under Armor, Beats, and Hugo Boss have been much more willing to pay sponsorships to Joshua's 258 Management. The only positive for Joshua is that the UK market suffered the least losses.
Now the former two-time world champion in the royal weight category, after the breakdown of negotiations for a duel with Tyson Fury, is going to return to the ring on December 17 in London with someone from the top positions of the world rankings.
