Hearn believes Alvarez-Golovkin 3 is now 'bigger' after losing to Canelo Bivol

According to Eddie Hearn, promoter Saul Alvarez, the third duel between Caenlo and Gennady Golovkinmay have been given new life due to Alvarez's defeat Dmitry Bivol last weekend. Alvarez, 31, was considered the favorite to face Golovkin for the third time, in part because of the Kazakh boxer's age, now 40, and the fact that Alvarez won their second fight. The first meeting in 2017 ended in a controversial draw, although many then felt that Golovkin deserved to win on points.

Alvarez has also gone unbeaten in recent years. Last year, he completely unified the second middle division by knocking out Caleb Plant in the 11th round, and earned the light heavyweight title by knocking out Sergey Kovalev in the 11th round in 2019. Alvarez is still the undisputed champion at 76kg.

Hearn believes that while Alvarez (57-2-2, 39 KOs) is still the favorite to face Golovkin, the difference is not as big as it used to be, which will likely increase the marketing appeal of their potential fight.

"It's still a huge fight," Hearn said of the Canelo-Golovkin III fight in an interview with IFL TV. - Oddly enough, but the fight with Golovkin becomes larger, because now the audience is giving Golovkin a chance to win this fight. Everyone used to say, "Oh, he's 39, he's 40, he's not going to win a fight." Now everyone looks at this confrontation and says: “So, maybe Golovkin has more chances now.” So it's a big fight, just like the rematch with Bivol."

“If Canelo beat Dmitry Bivol, everyone would say that in a fight with Golovkin “he is a big favorite. But he is still the favorite. This will be a big fight. We'll see," Hearn added.