“You need to understand that the entertainment industry in the United States is a very large volume of people who watch and pay. And it is also a very large volume of offers that exist alongside yours. I believe that the proposal should be unique. I would advise them not to copy what the UFC, Bellator and so on are doing. I think the way is to make the product unique. Either unique rules or a unique approach. They already have a serious argument - Khabib. Khabib himself as a driver. But even such a powerful resource can be misused. Well, it will pass and pass. It will just become another promotion, and I would not want that, ”Sport24 quotes Hajiyev.
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Sterling doesn't care about Khabib's accomplishments