Dana White, the UFC CEO, spoke about how the promotion's sponsors tried to force a line on him.
"They called me when I posted videos on my social media about Trump, they called me about Joe Rogan. Eventually it got to the point where I said: 'Guys, I'm done.' When our contract with this company expired, they sent us a good amount of money to continue the partnership, and I said: "Take this huge number, roll it into a little ball and shove it right up your board of directors' ass." The hell with you, I don't want your money. I don't know what they did with the money, but I didn't take it," MMA Fighting quoted White as saying.