Hearn: Lomachenko is not a star for ordinary viewers

Matchroom Boxing head of promotion Eddie Hearn not sure what he could do Vasily Lomachenko a megastar in the UK if he signed a contract with him at the time.

“Could I have built a more successful career for Lomachenko? It's complicated. Yes, there are a lot of ardent fans in the UK who are ready to fill the stadiums, but it's about pay-per-view. He is not a star for ordinary viewers.

The problem with Lomachenko's fights in London would be that you don't know how many there could be. If I had promoted Loma here in December, I would have filled the O2 arena. Could I do the same in March or April? The reason we sold out Lomachenko vs. Luke Campbell is because it was a one-off and unique fight, his first entry into the UK ring since the London 2012 Olympics.

Everything depends on the quantity. In general, it all depends on the season and whether there is a good lightweight fighter in the UK. But it would sell much better in the UK than in America,” Hearn said on the BoxOffice podcast.