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Dana White names the cost of the UFC

Andrew Karlov | Published Dec. 12, 2020, 4:01 p.m.

UFC President Dana White during a press conference at the 256th tournament of the promotion, answered a question about the cost of the promotion at the moment. According to the functionary, now the UFC is worth of $9-10 billion.

“I think 9-10 billion. Believe it or not. I'm not afraid of ridicule. People have been laughing at me for 20 years already. Keep on laughing...” the functionary said.

A few years ago the promotion was sold for $4 billion.

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