British fans will have to pay £24.95 for a paid broadcast of a boxing evening in London scheduled for 12 December, where Anthony Joshua (23-1, 21 KOs) and Kubrat Pulev (28-1, 14 KOs) will battle for the WBA, WBO and IBF heavyweight titles.
This is the same price as last year's Joshua vs Ruiz II PPV, but then organizers argued that the increase from the standard £19.95 is a one-off and is due to fans witnessing the "battle of the century." This time, the organizers explain the higher price by a pandemic.
“We don't have ticket revenue and that's a big difference. To conduct battles, you need to look for other money. It is a choice whether to fight or not. Now it's up to the fans - we hope they want to watch this evening,” Sky Sports's Adam Smith told Boxing Social.
