Saul 'Canelo' Alvarez, the renowned Mexican boxer, continues to make waves outside the ring. He's launching 'Canelo Media', a new venture in collaboration with 'Box to Box Films', signaling his expanding footprint in the entertainment industry.
With Grupo Canelo already dabbling in various sectors like construction, gas stations, and real estate, Alvarez's foray into media aims to bring untold stories to life and enhance sports-related content. He recently explained the partnership’s vision:
"This project seeks to bring untold stories to life, push creative boundaries and build a leading sports and entertainment platform. I have always believed in working alongside the best in their respective fields, and with Box to Box I have found the ideal partner to achieve this."
In addition to business ventures, speculation about retirement has surrounded him since Terence Crawford stripped his four belts last September. However, Canelo quickly returned after elbow surgery and resumed training mid-2026.
Fans eagerly await his return against WBC monarch Christian M'billi on September 12, 2026, in Riyadh, Saudi Arabia. His recent contract details reveal a four-fight deal with Turki Alalshikh and potential bouts against Hamzah Sheeraz or interim WBC champion Lester Martinez.
