Dana White's $1.75 Million Gamble for Canelo vs. Crawford Pays Off: "It's a Win-Win"

George Fields Sept. 14, 2025, 8:10 a.m.

The fight drew 70,482 fans, breaking White's personal record for attendance. His previous best was 57,127 at UFC 243 in Melbourne, Australia in 2019.

White told reporters:

"This was all about creating history. We wanted to place boxing on the biggest platform possible, and Allegiant Stadium gave us that. You can't put a price tag on a night like this."

This event marked the formal launch of Zuffa Boxing, White's new venture under TKO Group. He aims to change boxing like he changed mixed martial arts. His plan includes regular fight schedules, big-budget production, and star promotion - just like in the UFC.

White wants to turn fights like Canelo vs. Crawford into cultural events, not just sports matches. He's betting that securing large venues and breaking attendance records will generate global publicity.

But some in the industry have doubts. They wonder if the UFC's approach will work in boxing, with its rich traditions and multiple governing bodies. They also question if it's worth spending millions to move football games for boxing events.

Still, a win here could set up more mega-fights in the future. It might even kick off a new era of stadium battles in U.S. boxing.

For now, fighters, fans, and broadcasters are waiting to see what White does next. He's risking his reputation to prove he can lead in boxing as well as he has in MMA.

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