The battle Gervonts Davis against Ryan Garcia brought even more success than the participants of this evening expected. Showtime's main pay-per-view event generated approximately 1.2 million purchases in the United States. Prior to the fight, most insiders predicted that the evening would bring in between 450,000 and 750,000 purchases, which would still be considered a success given the state of the US pay-per-view boxing business at the moment.
The non-title fight between Davis and Garcia also attracted 20,842 spectators at the T-Mobile Arena in Las Vegas, generating approximately $22.8 million in ticket sales. This is the fifth place in the history of boxing in the state of Nevada, and is second only to the fights of Floyd Mayweather - Manny Pacquiao (almost $ 72.2 million), Mayweather - Conor McGregor (over $ 55.4 million), Saul Alvarez - Gennady Golovkin I (over 27 million dollars) and Alvarez-Golovkin II (more than 24.4 million dollars).
Davis and Garcia are the sport's two most popular boxers, but piracy and high broadcast prices have negatively impacted pay-per-view sales in recent years. However, the bout was able to attract both casual boxing fans and the sport's hardcore base, helping to make it the most successful event on Showtime since Mayweather-McGregor in August 2017, which brought in 4.3 million buys, second only to Mayweather-Pacquiao. in May 2015 with a record 4.6 million purchases and over $600 million in total revenue.
The fight between Davis (29-0, 27 KOs) and Garcia (23-1, 19 KOs) was broadcast on Showtime, on DAZN and PPV.com platforms, as well as on numerous cable and satellite operators in the United States and cost $84.99 on all of these platforms except DAZN, which offered it to its annual and monthly subscribers for $59.99.
